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6 Reasons You Might Not Be Attracting Your Ideal Traveler (and What to Do Instead)
Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.
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Tourists want to “travel like a local.” When the tourism industry creates domestic tourism for local residents and local businesses, they benefit too.
Understanding your travel brand’s ideal travelers makes it easier to craft travel experiences and tourism marketing messages that attract the right people.
These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.
To avoid greenwashing in tourism, travel companies should reflect on these questions about their climate and sustainability communication and action.
Take advantage of on-the-ground traveler engagement to encourage and promote responsible tourism actions and behaviors.
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This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.
This webinar explains why storytelling, sustainability, and social impact are at the heart of a regenerative tourism model.
A comprehensive guide with nearly 20 suggestions on how content creators can incorporate information about the climate crisis in their storytelling.
Content creators hold a lot of influence. This webinar offers 20 ways to ensure that influence has a positive impact.
Destinations can use storytelling to set themselves apart. This GGDD 20 workshop highlights three untapped storytelling strategies.
How stories are used in the travel context — and why the tourism industry needs to be more responsible in its storytelling practices.
Plastic Whale encourages sustainable tourism in Amsterdam with plastic fishing trips that teach travelers the value of single-use plastics.
This playbook highlights creative collaborations born from the global coronavirus lockdown, but these ideas offer inspiration and a model for resiliency during future crises for both content creators and tourism partners.
This social enterprise has established a model that economically supports formerly homeless people, educates local residents about homelessness, and provides tourists with a new way of visiting a destination.
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